Licensing Services
Brand/Property Representation
LCG develops and manages strategic licensing programs on behalf of brand
owners, including consumer brands, entertainment properties and
celebrities.
Licensing Consulting
Before pursuing licensing for your properties, we
can
perform a study and give professional advice. If you are already in a
licensing
program we conduct licensing program assessments to see if we can help
to
optimize performance or broaden the scope.
Property Acquisitions
Retailers and manufacturers can reach new consumers and broaden their
reach
through strategic acquisitions of licenses. This is an effective way to
develop
competitive advantage and introduce new items to their product line.